Our Story

Three Decades of Beauty Expertise
For over 30 years, we welcomed customers through the doors of our beloved beauty store in the heart of California. Those years weren't just about selling products—they were about listening, learning, and understanding what truly matters in personal care.
From Retailers to Creators
After decades of helping customers find their perfect products, we recognized a pattern in what people were searching for but couldn't quite find. The vision for Jia Personal Care was born from thousands of conversations across our counter, where customers shared their frustrations with products that fell short and their joy when they found something that truly worked.
The Jia Difference
At Jia, we believe that exceptional personal care is rooted in attention to detail. Every product in our collection has been meticulously developed with purpose—not just to look beautiful on your shelf, but to deliver results that exceed expectations. We've taken everything we learned from our customers and poured it into creating formulations that address real needs with uncompromising quality.
Our Promise
When you choose Jia Personal Care, you're benefiting from over three decades of beauty industry expertise. We don't rush products to market—we perfect them. We don't follow trends—we focus on timeless effectiveness. And we never compromise on quality, because we know firsthand how much the right product can enhance your daily routine.
Beyond Products
Jia isn't just a brand; it's the continuation of a legacy built on genuine relationships with our community. Though our beautiful brick-and-mortar store may have closed its doors, our commitment to personal care excellence lives on through every product we create.
Thank you for being part of our journey from trusted retailers to passionate creators. We're excited to share our carefully crafted collection with you and welcome you into the Jia family.
From our hands to yours—beauty made better.